Determining Poster Value

When it comes to collecting, much depends on the craft of an object. How an object is made determines how it must be cared for–which in the long run determines the withstanding value of the object.

Posters would be no exception to this rule. Poster value depends greatly on originality and the overall condition.

The major difference between poster value and the value of other collectibles is what constitutes as originality and how good/adequate condition is graded.

To begin with, originality (according to poster value) is quantitative, rather than qualitative. If a large number of a certain type has been run off, then that poster value may not be as high as others. Originality means the less number of posters produced and still circulating in the market the higher the poster value. On the other hand, reproductions don't help either. For example, during wartime many war posters were run off in large bulk and then later reproduced from the same presses. The reproductions left over are considered part of any remaining posters in the market, therefore not as valuable due to lack of originality. Originality in this sense can be tricky to a new collector because of how it is numerically defined.

Just as originality and poster value are directly proportional (originality goes up, poster value goes up), originality and condition are inversely proportional in determining poster value (originality goes down, quality becomes more pertinent, and vice/versa). This formula considers that low originality means there is more access to this type of poster and therefore must be in immaculate condition to be considered for a high priced sale. If less of a certain type exist, then the condition becomes less pertinent; dealers may let certain small indiscretions slide, just to possess that particular poster. In this instance, the poster value fluctuates based on quantitative (originality) and qualitative (condition) factors.

Originality and condition are the simplest considerations determining poster value. Other items may become more involved, and a long list of criteria may have to be met before a sale is considered. Procuring an attractive value for your poster is much easier: do not fold or roll; spread on linen and frame or store in acid free sleeve; keep away from direct sunlight. By following these easy instructions you can enjoy your poster and accumulate a higher value for a long time to come.

Ultimately, if you own a special poster or set of posters, that alone has a value that can't be summed up in dollar signs. We collect them to adorn our homes and offices, mostly not thinking, How much can I get for this? Whether you can attain a wad of cash or not for that favorite poster of Tracy and Hepburn, The Beatles, The 1996 Olympics, or Radiohead in concert, a poster is a document of an important event, person, or object. Therefore it should be preserved to the best of your abilities. Nothing is more valuable than keeping something special alive.